RT Book, Section A1 Berry, Leonard L. A1 Seltman, Kent D. SR Print(0) ID 1150326843 T1 THE 100-YEAR BRAND T2 Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations YR 2018 FD 2018 PB McGraw-Hill Education PP New York, NY SN 9781260011838 LK accessmedicine.mhmedical.com/content.aspx?aid=1150326843 RD 2022/05/23 AB On a Sunday afternoon in late June, I was picking up a rental car at the Minneapolis airport. An electronic sign over the car blinked my name, so it was easy to find. Under the windshield wiper lay a handwritten message, filling both sides of a legal-sized page. Curious, I started reading.