RT Book, Section
A1 Berry, Leonard L.
A1 Seltman, Kent D.
SR Print(0)
ID 1150326843
T1 THE 100-YEAR BRAND
T2 Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations
YR 2018
FD 2018
PB McGraw-Hill Education
PP New York, NY
SN 9781260011838
LK accessmedicine.mhmedical.com/content.aspx?aid=1150326843
RD 2022/05/23
AB On  a  Sunday  afternoon  in  late  June,  I  was  picking  up  a  rental  car  at  the  Minneapolis  airport.  An  electronic  sign  over  the  car  blinked  my  name,  so  it  was  easy  to  find.  Under  the  windshield  wiper  lay  a  handwritten  message,  filling  both  sides  of  a  legal-sized  page.  Curious,  I  started  reading.