TY  - CHAP
M1  - Book, Section
TI  - Social Marketing: Theory, Practice, and Research
A1  - Evans, W. Douglas
A1  - French, Jeff
A2  - Boulton, Matthew L.
A2  - Wallace, Robert B.
PY  - 2022
T2  - Maxcy-Rosenau-Last Public Health & Preventive Medicine, 16e
AB  - Social  marketing  is  an  approach  to  policy  development  and  a  process  for  social  and  behavior  change  that  is  growing  rapidly.  The  first  two  decades  of  the  twenty-first  century  have  seen  social  programs  across  the  globe  expanding  and  reaching  into  virtually  every  aspect  of  social  development  including  health,  environment,  energy  use,  and  population  management.1  In  particular,  social  marketing  has  become  a  staple  of  public  health  programs,  with  major  health  policy-making  organizations  worldwide  routinely  applying  it  as  a  core  strategy.  
SN  - 
PB  - McGraw Hill
CY  - New York, NY
Y2  - 2024/04/18
UR  - accessmedicine.mhmedical.com/content.aspx?aid=1182684970
ER  -