TY - CHAP M1 - Book, Section TI - Stents, Robots, and the Role of Technology Diffusion A1 - Moriates, Christopher A1 - Arora, Vineet A1 - Shah, Neel Y1 - 2015 N1 - T2 - Understanding Value-Based Healthcare AB - As Mr Wolfman stepped out of the cold into Philadelphia’s bustling 30th Street train station, a billboard near the entryway caught his attention. The blurred image of an athletic bicyclist filled the background while a bold-faced statement proclaimed, “THE WIND IN YOUR FACE IS WORTH PROTON THERAPY.” Similar ads adorned the walls between the ticket counter and the waiting area. One showed a man and woman gleaming over a candle-lit dinner. Another, his favorite, showed an ecstatic pair of octogenarians dancing the night away. “SATURDAY NIGHT JITTERBUG IS WORTH PROTON THERAPY.” SN - PB - McGraw-Hill Education CY - New York, NY Y2 - 2024/03/28 UR - accessmedicine.mhmedical.com/content.aspx?aid=1106934129 ER -