TY - CHAP M1 - Book, Section TI - The Role of Disruptive Technology and Business Model Innovation in Making Products and Services Affordable and Accessible A1 - Christensen, Clayton M. A1 - Grossman, Jerome H. A1 - Hwang, Jason Y1 - 2018 N1 - T2 - The Innovator's Prescription: A Disruptive Solution for Health Care AB - In the 15 years since we first introduced the term "disruptive technology" into the lexicon of business management, there has probably been as much confusion about it as there has been clarity because the terms "disruption" and "technology" carry many prior connotations in the English language. Disruption connotes something "upsetting" and "radically different," among other things. And to many, "technology" connotes revolutionary ways of doing things that are comprehensible only to Ph.D. scientists and computer nerds. As a result of these other connotations of the words we chose, many who have only casually read our research have assumed that the concept of disruptive innovation refers to a radically new technology that tips an industry upside down. SN - PB - McGraw-Hill Education CY - New York, NY Y2 - 2024/03/28 UR - accessmedicine.mhmedical.com/content.aspx?aid=1150325162 ER -