TY - CHAP M1 - Book, Section TI - Vertical Thinking in the Mouse Museum A1 - Harris, C. Martin A1 - Lazuta, Gene PY - 2018 T2 - It's About Patient Care: Transforming Healthcare Information Technology the Cleveland Clinic Way AB - The web page through which Bonnie Martin first connected to a Cleveland Clinic Heart and Vascular Institute nurse is just one part of a much larger "digital ecosystem" of coordinated static and dynamic content, interactive clinical and administrative services, and established and emerging social media platforms that took multiple teams of medical, operational, marketing, and IT professionals literally decades to design and build. It is the product of years of experience and experimentation; it features some of the most popular and respected online health information content in the world; and the one single fixed and constant thing about it is that it is always in motion. Always. It literally never stops changing. Ever. It can't, because if it did, it would immediately recede into the rearview mirror of online relevancy because right now, even as you read these words, the critical mass of all those wildly popular technology-based consumer products absolutely everyone in the world seems to either have or want is focusing personal communication, retail purchasing, and a myriad of other connectivity and transactional experiences into one single hotspot location: the palm of your hand. SN - PB - McGraw-Hill Education CY - New York, NY Y2 - 2024/03/28 UR - accessmedicine.mhmedical.com/content.aspx?aid=1150333287 ER -