TY - CHAP M1 - Book, Section TI - THE 100-YEAR BRAND A1 - Berry, Leonard L. A1 - Seltman, Kent D. PY - 2018 T2 - Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations AB - On a Sunday afternoon in late June, I was picking up a rental car at the Minneapolis airport. An electronic sign over the car blinked my name, so it was easy to find. Under the windshield wiper lay a handwritten message, filling both sides of a legal-sized page. Curious, I started reading. SN - PB - McGraw-Hill Education CY - New York, NY Y2 - 2024/04/19 UR - accessmedicine.mhmedical.com/content.aspx?aid=1150326843 ER -