@inbook{1182684970,
author={W. Douglas Evans and Jeff French},
editor={Boulton, Matthew L. and Wallace, Robert B.},
title={Social Marketing: Theory, Practice, and Research},
booktitle={Maxcy-Rosenau-Last Public Health & Preventive Medicine, 16e},
publisher={McGraw Hill},
address={New York, NY},
year={2022},
url={accessmedicine.mhmedical.com/content.aspx?aid=1182684970}
}