@inbook{1150326297, author={Clayton M. Christensen and Jerome H. Grossman and Jason Hwang}, title={The Future of the Pharmaceutical Industry}, booktitle={The Innovator's Prescription: A Disruptive Solution for Health Care}, publisher={McGraw-Hill Education}, address={New York, NY}, year={2018}, url={accessmedicine.mhmedical.com/content.aspx?aid=1150326297} }