@inbook{1150322555, author={James Merlino}, title={Describing the Elephant: Defining the Patient Experience and Strategy}, booktitle={Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way}, publisher={McGraw-Hill Education}, address={New York, NY}, year={2018}, url={accessmedicine.mhmedical.com/content.aspx?aid=1150322555} }